Jordy and Ton Cobelens, the founders of TW Steel and CEO and Chief Design Officer respectively, saw an opportunity and seized it through the creation of TW Steel in Amsterdam in 2005.
They developed four high-quality watch models, with a striking, fashionable oversized design and an affordable price point. The models were a big hit. From the moment TW Steel launched in The Netherlands, the brand proved to be a huge success. With 140 different models in the collection, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name.