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A design-driven company, This Is Ground continuously adapts its products based on the needs of customers and their growing gear. The company benefits from the proximity of its design headquarters in downtown Los Angeles and nearby manufacturing, facilitating its business model of observation and adaptation, which ensures that its products evolve to reflect the best design solutions for diverse audiences.
The company has steadily earned customers and kudos since its launch in late 2013, landing in the Apple Store only a month after. Its endlessly customisable handmade leather products are complemented by a stunningly chic aesthetic, blending Old World craftsmanship with futuristic design.