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Armstrong's All Natural began when an artist and furniture maker in Brooklyn, NY grew tired of always having to change into his "nice boots" at the end of a day's work. "Why am I always changing in and out of boots? Why not just have one pair I can always wear?" he thought. So, he searched for an all natural product to keep his boots looking their finest, day-in, day-out. Of course, most products he came across were loaded with cheap petroleum by-products, artificial, synthetic, filler chemicals and the ones that claimed to be all natural seemed way too oily, therefore over-saturating his boots after the second application. Over a year later, and with the assistance of many eager boot wearing Brooklynite focus groups, the Brooklyn Boot Wax formula was perfected.