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Will Leather Gunner Belt


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Product Details

In 1981, Will set up a stand on the Venice Beach Boardwalk and began to sell cotton belts. He bought a dozen in every color and dubbed the stand, “Rainbow Belts.” The bright and colourful display became a staple in the neighbourhood, and before long, Will was selling two dozen, then ten dozen, then twenty dozen belts at a time. This was the beginning of the WILL brand – based on an idea on the boardwalk more than 30 years ago.

Today, we’ve reintroduced these belts in a number of modern and stylish colours. Made from a sturdy cotton webbing, the belts feature a military buckle inspired by those used by the Boy Scouts, as well as a subtle, embossed WILL cow logo. A nod to our heritage but just as functional and inspired as ever, make these “Gunner” belts a part of your story as you continue on your journeys as well…



  • 35mm
  • Adjustable strap; one size fits all
  • Belt measures 52 inches from tip to tip and is designed to be trimmed to fit
  • Antique nickel finish military buckle



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